You’ve probably heard that your About page is the most important page on your entire website. It’s where your prospects start to decide if they want to work with or buy from you.
That means you only have one chance to show folks who you are, what you do and why you do it. And if they don’t like what they see, they’ll bounce. Eep!
Trust me, I know how difficult it is to write about yourself.
You want to sound original but still somehow conform to what works online. You want to be conversational but still professional—or, professional enough.
An even bigger challenge is trying to decide what to put in your About page, and what to leave out.
When you ARE your business, and every single thought and feeling you’ve ever had about your business is stored in your one and only brain, it’s nearly impossible to have the perspective you need to write your own About page copy (I said nearly!).
This is something every single one of my clients has struggled with, and it’s been a challenge for me in writing about my own business, too.
That’s why I’ve decided to host a webinar on writing About pages on October 14 at 1pm Pacific Time. (Click here to go straight to the registration page.) I know this will be tremendously helpful for you!
When it comes to your About page, you can probably relate to at least some of this:
- You’ve rewritten it 10,000 times and still hate it
- You’re hiding behind a corporate-sounding bio
- It’s okay, but it sure ain’t attracting your dream clients
- You tried to be playful but now you wonder if you sound ridiculous
- You know your own story should feature more prominently, but you aren’t sure how to do that without feeling all “me me me!”
Help is on the way! In the upcoming webinar, you’ll learn:
- How to write a brilliant opener that seizes your reader’s attention without making you sound like everybody else
- How to encourage your ideal clients to picture themselves working with or buying from you
- When to tell a story on your About page, and how to tell it so it helps you build a relationship with your people
I’m going to take you through everything I’ve learned writing About pages for my very happy clients, making it easy for you to let a little more YOU shine through.
Show Your Prospects What You’re Really ABOUT to Kick-Off a Lasting Relationship
Tuesday, October 14 at 1pm Pacific Time.
Save your spot right here.