by Nicole Baute | Mar 7, 2016 | Writing
The first ingredient in writing is play. How easily we forget. We get ambitious. We grow impatient. We try to stuff it in between appointments. And yes, we write. And our writing serves all kinds of practical purposes (like opening doors and repairing staircases). But...
by Nicole Baute | Feb 25, 2016 | Entrepreneurship
Back in January, when I decided this would be the year of my Creative Renaissance (!), I knew one thing would be absolutely critical: I had to become more productive. You’ve heard it before: we all have the same number of hours in a day. How do some people...
by Nicole Baute | Feb 9, 2016 | Updates
It’s easy to get stumped in the beginning. Maybe your idea sounds great…in the abstract. But when you try to write it up in a clear and compelling way, it falls apart. Or perhaps your blog post or marketing email pours out fully formed, but when you go...
by Nicole Baute | Feb 4, 2016 | Writing
I don’t need to tell you this, but…the online world is multiplying and morphing at a freaking incredible rate. A fresh new catch-phrase or idea debuts on a Tuesday and has spread to every corner of the web by Friday. By then it’s all over...
by Nicole Baute | Jan 7, 2016 | Writing
I’m sure you’ve heard this before: write like you speak, especially online, where copy should conversational. But putting that little gem into practice isn’t as easy as it sounds. What does “write like you speak” actually mean? And how...
