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Let every sentence take the stage

Brevity. It’s beautiful. Especially online. This week’s piece of advice for Internet communicators (that means you!) is to look for repetition, then slash and burn. So many good writers weaken their copy by repeating themselves too many times. Their...

The paragraph you need to tell (and sell) your story

A few months ago I overheard my partner talking about me on the phone. You need a little background for this to make sense: Last year, we spent six months working as media trainers in Ghana. We worked for the same NGO, but were placed in different host organizations:...

Meet the real star of your business story

A few weeks ago, I got sucked into one of those Internet time holes in which my behaviour defied all logic but I just…couldn’t…stop. I was watching the 24-hour music video for Pharrell Williams’ infectious pop song “Happy.” For...

The Time for Stars

Fiction Fiona Johnson is building an artificial star in her bedroom closet. She has always wanted to be part of the universe. The star is made of found objects including eyeglasses, light bulbs, laser pointers and chicken wire. She has also used a strand of her own...