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Make this the year you write your book

It’s funny how our next business steps can be so blatantly obvious that it takes us a while to see them. Earlier this year, I hosted a Virtual Writing Retreat for Entrepreneurs and as I got to know the incredible participants, one thing kept coming up over and over...

Dash vs. hyphen

Are you using the right one? I recently developed a new philosophy for style tips I share with clients. And no, I’m not talking about fashion, because nobody should listen to me on that. “Style” is writing and editing terminology for the punctuation,...

How to make your brand magnetic to the brand-immune

I have a confession to make. You know me as someone who deals in branding, and it’s true—I help small businesses build and grow their brands through storytelling, helpful marketing, and authentic communication. And I love what I do. But as a consumer I have...

Do this to make your copy tighter and brighter

Last week I wrote about revision, starting with the very fact that…it should happen. I’m following up with a list of words you can cut from your writing. A little nip/tuck can make your work tighter, brighter and easier to read. 1. Extra words in a list....