Writing tips
We all have a love-hate relationship with writing.
Don’t give up! I’ve got all kinds of tricks for busting through writer’s block, finding your voice, telling your story, and cleaning up your copy. Get started here:
Seven non-sleazy headlines I can’t help but click
Good headlines do a lot of heavy lifting for you and your business—and they do it fast. How long do you spend pondering a headline? Seconds? Less than a second? These speed-of-light decisions spring from our deepest human desires and impulses. We're social creatures...
The best writing happens when you aren’t writing
I started writing this blog post on a fast boat to Bali, ocean waves swelling and rolling out the window, sharing a pair of headphones with my guy. Lake Street Drive on the iPod. No computer. No notebook. Just Rachael Price's soulful voice, and my thoughts. I was...
Three ways to big yourself up without sounding like a jerk
One of the hardest parts of writing about yourself is talking about what makes you amazing. You’re modest, you’re gracious, and you don't want to come across like a jerk. But here’s the problem with that. If you don’t share your strengths—particularly in an important...
Webinar Oct 14: Show your prospects what you’re really ABOUT
You’ve probably heard that your About page is the most important page on your entire website. It’s where your prospects start to decide if they want to work with or buy from you. That means you only have one chance to show folks who you are, what you do and why you do...
How to edit testimonials so they POP (a five-step process)
If you're a good little worker bee, you've been gathering some kind of praise from your past and existing clients (hooray!). Maybe you've created a simple feedback form (which is a great idea, by the way) or you've been asking your clients for some informal feedback...
What Portland taught me about telling a story (in just a few words)
Last weekend, my partner and I packed up the car and headed due south. Straight out of British Columbia and across Washington state to Portland, Oregon. We found a ton of whimsical innovation packed into a small geographic area. Utopia. Restaurants tumbling out onto...
How stories solve our existential woes (sort of)
There's something about change that throws life into sharp relief. Endings and beginnings, in particular. Packing and moving. New ventures and big life milestones. I've always been a little existential, but because the past 13 or so months have been...
Let every sentence take the stage
Brevity. It's beautiful. Especially online. This week's piece of advice for Internet communicators (that means you!) is to look for repetition, then slash and burn. So many good writers weaken their copy by repeating themselves too many times. Their fantastic...
15 ways to smash through writer’s block (and create great content)
In the past few weeks, I've talked to several small business owners struggling with resistance. These are whip-smart entrepreneurs working on their websites, blogs and email newsletters, eager to connect with their community and grow their online presence. They’re...
The paragraph you need to tell (and sell) your story
A few months ago I overheard my partner talking about me on the phone. You need a little background for this to make sense: Last year, we spent six months working as media trainers in Ghana. We worked for the same NGO, but were placed in different host organizations:...