by Nicole Baute | Oct 15, 2014 | Entrepreneurship
It happened in the most unexpected of places. A dim sum restaurant. A late Sunday morning. Prawn dumpling halfway between my plate and my face. My partner and I were talking about our careers, as we often do. Our conversation drifted to understanding yourself and how...
by Nicole Baute | Oct 8, 2014 | Writing
You’ve probably heard that your About page is the most important page on your entire website. It’s where your prospects start to decide if they want to work with or buy from you. That means you only have one chance to show folks who you are, what you do and why you do...
by Nicole Baute | Sep 14, 2014 | Writing
If you’re a good little worker bee, you’ve been gathering some kind of praise from your past and existing clients (hooray!). Maybe you’ve created a simple feedback form (which is a great idea, by the way) or you’ve been asking your clients for...
by Nicole Baute | Aug 27, 2014 | Miscellanea
My youngest brother, Kurtis, made headlines earlier this month for a reason that might sound incredibly weird if you don’t know him. He’s an environmental science master’s student at the University of Guelph, where he recently…made a music...
by Nicole Baute | Aug 12, 2014 | Entrepreneurship
I had a piece published in the Globe and Mail on Friday about how introverted small business owners can successfully market themselves online—without pretending to be someone they’re not. From playing to your strengths to using video, selectivity and the stealth...
by Nicole Baute | Jul 25, 2014 | Entrepreneurship
I feel awkward telling my non-business friends about my email list. I shouldn’t. I start off really enthusiastic, and then as I explain what it is and why it matters, my palms start to sweat. These are friends and family members who work in a range of...
by Nicole Baute | Jul 10, 2014 | Entrepreneurship
This isn’t supposed to be a self-help website. I never intended to write about my feelings and relationships and those messy/beautiful realizations that make us human. But after moving apartments again—the fifth time in 15 months—I’m feeling sentimental about...
by Nicole Baute | Jun 25, 2014 | Entrepreneurship
I was a bit of a dork in elementary school. Or a “browner” as the other kids put it. A browner, and a perfectionist. I was locked in ongoing competition with a guy in my class. We both ran for student council president (he won, dammit). Whenever the...
by Nicole Baute | Jun 12, 2014 | Writing
Last weekend, my partner and I packed up the car and headed due south. Straight out of British Columbia and across Washington state to Portland, Oregon. We found a ton of whimsical innovation packed into a small geographic area. Utopia. Restaurants tumbling out onto...
by Nicole Baute | May 22, 2014 | Writing
There’s something about change that throws life into sharp relief. Endings and beginnings, in particular. Packing and moving. New ventures and big life milestones. I’ve always been a little existential, but because the past 13 or so months have been...
