by Nicole Baute | Aug 12, 2014 | Entrepreneurship
I had a piece published in the Globe and Mail on Friday about how introverted small business owners can successfully market themselves online—without pretending to be someone they’re not. From playing to your strengths to using video, selectivity and the stealth...
by Nicole Baute | Jul 25, 2014 | Entrepreneurship
I feel awkward telling my non-business friends about my email list. I shouldn’t. I start off really enthusiastic, and then as I explain what it is and why it matters, my palms start to sweat. These are friends and family members who work in a range of...
by Nicole Baute | May 22, 2014 | Writing
There’s something about change that throws life into sharp relief. Endings and beginnings, in particular. Packing and moving. New ventures and big life milestones. I’ve always been a little existential, but because the past 13 or so months have been...
by Nicole Baute | Apr 3, 2014 | Writing
A few weeks ago, I got sucked into one of those Internet time holes in which my behaviour defied all logic but I just…couldn’t…stop. I was watching the 24-hour music video for Pharrell Williams’ infectious pop song “Happy.” For...
