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Online marketing for introverts

I had a piece published in the Globe and Mail on Friday about how introverted small business owners can successfully market themselves online—without pretending to be someone they’re not. From playing to your strengths to using video, selectivity and the stealth...

Meet the real star of your business story

A few weeks ago, I got sucked into one of those Internet time holes in which my behaviour defied all logic but I just…couldn’t…stop. I was watching the 24-hour music video for Pharrell Williams’ infectious pop song “Happy.” For...